Regular coffee might give you a warm and fuzzy feeling in the morning, acting as a gentle wake up call. But Peter’s Cold Brew is not regular coffee. The triple strength elixir, nicknamed ‘Liquid Cocaine’, is being promoted with a “Blacker than Black” campaign that seeks to bring a new level of multi-sensory intensity to black coffee.
The campaign is the work of McCann Prague and apparently includes fully functional vinyl records made from pressed coffee. With help from food innovator Patrick Galencser, the team created this first-ever type of vinyl LP that becomes a drinkable “high-octane cold brew” (a mocha, to be precise) when broken up and mixed with water.