Step into a coffee shop in any major city around the world and you’re likely to see people hunched over a laptop working away. It’s a trend that is growing, with a recent study highlighting the significant impact this new form of working is having on the sector.
The analysis of cafes in Norway, Australia, the United Kingdom and United States found that a growing number of cafes are specifically tailoring their offering to the digital nomads who can work from anywhere. For instance, power sockets were found to be crucial, and often more important than the actual coffee itself.
The study found that the social aspect of working in a cafe was vitally important to workers, who revealed that it made them feel a part of something bigger, while the background noise also bolstered their creativity levels.