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Euromonitor: North America Driving Global Coffee Trends


North American consumers are helping shape global trends in ready-to-drink (RTD) coffee while Asian markets are fueling the category’s international growth, according to a presentation today by Euromonitor International senior analyst Matthew Barry.

In a webinar on top RTD coffee trends by the market research agency, Barry called North America the key growth area for the category. The U.S. retail value growth for RTD coffee is projected to be nearly $1.6 billion between 2017 and 2022, and the American approach is shaping the way the rest of the world innovates in the space.

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