Coffee is often associated with exotic places. Names of roasts, varieties and locations listed on the bags of coffee beans all bring to mind tropical paradises or quaint villages where coffee is roasted in tiny batches.
Shade grown coffee produced by fairly paid workers can indeed contribute to a paradise on Earth. Lemurs live high in trees above coffee plantations in some regions of Madagascar. Smithsonian Magazine reported that shade grown coffee can also support bird and other wildlife diversity. Certifications like Fairtrade also aim to guarantee that coffee plantation workers are paid and treated justly.
With the mere presence of labels like Fairtrade and Rainforest Alliance certifications, it makes you wonder, what is the alternative to just and environmentally friendly coffee growing?