Starbucks is opening near a coffee-free campus in Provo, Utah.
The new coffee shop will be just steps away from Brigham Young University, which instructs its students not to drink coffee and tea. The chain is opening a 2,400-square-foot cafe in spring 2020 where “customers will also be able to enjoy art created by local artists in the community.”
It may seem like an unusual move for the coffee chain, but the area that Starbucks ( ) is expanding into is a rapidly growing tech hub. Nicknamed the “Silicon Slopes,” Provo’s tech employment market has grown roughly 65% since 2010, according to a Cushman & Wakefield’s Tech Cities 2.0 report published last year.