For Roasters & Retailers

First Avocado Toast Was Feckless, Now It’s Coffee. Maybe They Have A Point?


I get notifications on my phone whenever I use my bank card and this week, while undertaking a mini-audit, I noted that I was doing something that apparently leads to financial ruin. The other morning, in a bakery on Broadway, I spent $8.70 on non-essential pastries. A few hours later, in spite of the loaf of bread in my house, I threw down $8.25 at Pick A Bagel. And scattered throughout the day, like small distress flares sent up from my current account, was a notification trail of $3.77 coffees.

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