It’s a warm June afternoon along the Truckee River, and it’s difficult to ignore the budding summer energy. Birds are chirping, the rush of the river is humming in the background, while muffled conversations spark around me as I pull up a chair on the patio.
A few minutes before my interview with Trujillo, I spot him zipping around his flagship location sipping a barista’s freshly brewed coffee while simultaneously greeting old and new faces to his riverside coffee paradise.
As I continue to look around, very few people are basking in the glow of a phone or computer screen. Instead, they are talking to each other, face to face.