The beverage company is seeking to establish its presence in the country’s café segment. It is claimed that the company wishes to strengthen its footprint in other industries worldwide to mitigate the risks arising in its core carbonated beverage business. This is in relation to a global movement towards low-sugar drinks that is putting pressure on high-sugar soft drinks manufacturers.
The Economic Times reported that the acquisition is being driven by Coca-Cola, and its global team is engaged in active talks with Café Coffee Day’s management.
The deal is expected to allow Coca-Cola to scale-up its business in the Indian café sector, but talks are currently in early stages.