For Roasters & Retailers

He Left The Beer Business For His Health. Now He’s Brewing Coffee, Tea And Kombucha


DeWITT – Eric Elliott left his life as an owner of a successful craft beer brewery last fall to live healthier.

It didn’t take him long for him to get back into the brewing business. This time, though, he’s focused on coffee, tea and kombucha.

He’s the new owner of The Crafted Bean, also called TCB Co., which specializes in nonalcoholic craft coffee cocktails, with shops in Lansing and DeWitt. He’s renaming it Reputation Beverage Co.

“I never thought I’d be in the coffee business,” he said. “but it kind of fits.”

Elliott used to be half of the Ellison Brewery and Spirits, a Meridian Township operation that was named one of the fastest-growing craft breweries in the country in 2017. (Ellison’s name is a mashup of the last names of Elliott and his former partner Aaron Hanson.)

Read More

To Top