The world’s strongest coffee brand, Black Insomnia Coffee, is partnering with non-profit organization Café Artesano, to help rebuild the devastated coffee industry in Puerto Rico.
As a result of Hurricane Maria in 2017, over 90% of coffee trees were destroyed on the island – one of its main sources of income. This partnership seeks to rebuild and support the Puerto Rican farming community, who lost an estimated *$60 million in crops in its wake.
As of June, Black Insomnia Coffee will donate up to five per cent of its profits every month to the organization. This will help to support farmers with an income while they wait to harvest crops; a labour-intensive process that can take up to three years.