For Roasters & Retailers

Sullivan’s Island Cafe Drops Internet Advertising So You Can Get Coffee For $1

From: postandcourier.com

Jess Patterson’s decision to slash the price of a go-to menu item at his cafe on Sullivan’s Island came from, at first, a moment of frustration.

Patterson, who owns The Co-Op, was looking over his budget in early May and he honed in on the $2,000 per month he was spending to advertise with Google and Yelp.

“I felt like I was paying for them to sort of just say, ‘Come to the Co-op,’” he said. “If I’m going to pay $24,000 a year for something, I would rather it benefit me more and benefit the customers more.”

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