Started from an idea during a 2015 trip to Belguim, Jarrah B. M. Albuloushi came back to Kuwait with ideas on branding and identity. He then went to train in the art of coffee making and specialty coffee in Berlin, Germany. In 2016, he returned to Kuwait and started building up the brand, launching with its first Richard’s Coffee 90-day pop-up.
The concept proved to be successful, and the brand went on to collaborate with Elevation Burger for its second pop-up. Fresh from that momentum, Albuloushi says this was when he the found the perfect spot for the brand to operate as a storefront, and gradually, started the concept and strategy for the brand, centering on coffee, culture, and community.