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Former Mcdonald’s Executive Takes Over As Dunkin’ Brands CEO

Nigel Travis, the CEO who took Dunkin’ Brands Group public, is stepping down from his CEO role, and former McDonald’s Executive David Hoffman will replace him. Hoffman, who was named president of Dunkin’ Donuts, will remain in that role as he leads the parent company and serves on the board, a news release said.

Travis will stay active in the company as the board’s executive chairman, where he’ll focus on the company’s international businesses.

“When we recruited Dave to Dunkin’ Brands 18 months ago with the intent that he would succeed me as CEO, we knew that we were getting a world-class leader with extensive restaurant industry expertise, and he has exceeded all of our expectations,” Travis said in the release. “From his development and implementation of the Dunkin’ Donuts U.S. Blueprint for Growth, to the relationships he has forged with our franchisees and the talent management skills he has exhibited, Dave has demonstrated he is exactly the person to lead the next phase of our global growth.”

Hoffmann joined the company as Dunkin’ Donuts U.S. president nearly two years ago. Since then he has led the aforementioned growth initiative that seeks to turn the brand into the leading “beverage-led, on-the-go brand.” He has also led operations, supply chain, marketing, consumer packaged goods growth, digital innovation and franchise development, as well as directing creation of the brand’s new concept store and advocated for numerous sustainability initiatives.

Travis helped to guide the company through its successful IPO seven years ago, along with financial results that have helped return nearly $2.7 billion to shareholders since going public. The past 10 years have also been one of the company’s most dramatic growth periods when it entered 25 new international markets and added nearly 6,000 net restaurants globally, including more than 2,800 in the U.S.

He also introduced the K-cups and bottled iced coffee and oversaw introduction of mobile payment apps for both Dunkin’ Donuts and Baskin-Robbins, the DD Perks Loyalty Program, Dunkin’ Donuts’ On-the-Go Mobile Ordering, and home delivery programs for both brands in multiple markets around the globe.

Hoffman is a former McDonald’s Corporation executive who ultimately held the position of president of high-growth markets, including China, South Korea, Russia and several additional European markets. Prior to McDonald’s, Hoffmann worked for Arthur Andersen.


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