Convergent Coffee Company, a pioneer in nitro-infused craft cold brew, announces the hiring of two key positions which will be integral in executing the brand’s exciting growth plans and its commitment to the craft brewing process.
JP Walsh joins Convergent Coffee Co. as Vice President of Sales, bringing 20 years of industry experience to the role. Walsh will drive Convergent Coffee’s aggressive growth strategy and forge relationships with new wholesale partners as the brand accelerates national expansion. Prior to joining Convergent Coffee, Walsh led the sales force at Nestle Waters North America and drove unprecedented revenue growth of their natural channel.
“Convergent Coffee truly operates in the craft way, and that is what drove me to join this great company,” said JP Walsh, new Vice President of Sales at Convergent Coffee. “The predicted growth for cold brew coffee, especially nitro, is very exciting for us. And having the best product in the category puts us in a great position to succeed.”
As proof of the dedication to its craft brew roots, Convergent Coffee has named veteran Jeffrey Martin as Director of Operations. Martin brings three decades of craft brewing experience. Most recently he led operations and quality assurance at Stone Brewing in Richmond, VA and prior to that he spent more than 20 years with Anheuser Bush. Martin will be responsible for executing Convergent Coffee’s precise craft brewing process and scale the operation to meet increased demand.
“I am very excited to work with Convergent Coffee’s dedicated and talented team of coffee experts,” said Jeffrey Martin new Director of Operations for Convergent Coffee. “Our mission in the brewery is simple – to brew and package the highest quality nitro cold brew coffee in the safest, most efficient manner, while continuously improving the quality of our product.”
The hiring of Walsh and Martin comes as Convergent Coffee rolls out a complete rebrand, with vibrant new packaging featuring a clean and distinctive look, new logo, stronger flavor identification and clearer benefit communication.
“Convergent Coffee is a pioneer of ready-to-drink, nitro-infused craft cold brew,” said Steve Ball, CEO of Convergent Coffee. “After just a few short years, we are poised to breakthrough on a national stage and now we have all of the ingredients necessary to do it successfully.”
SOURCE Convergent Coffee Company
2018 GlobeNewswire, Inc.