In June, Columbus, Ohio coffee roaster Crimson Cup Coffee &Tea raised $1,091.50 to bring clean water to families in the remote coffee-growing region of Siguatepeque, Honduras. Customers at Crimson Cup Coffee Houses in Columbus and Tallmadge, Ohio donated the money through the company’s 10 Cents of Change fundraising drive. The money will go to provide water filters, buckets and training to about 44 families who lack access to clean water.
“We’re thrilled that our customers responded so generously to this fundraising drive,” said Founder and President Greg Ubert. “Thousands of customers donated ten cents each to help improve the lives of the people who labor to provide the coffee in their morning cup.”
Crimson Cup has been working with small-plot coffee farmers in Siguatepeque since 2011 through its Friend2Farmer direct trade program. “During our frequent visits to work with farmers there, we’ve seen that access to clean drinking water is a serious health issue – especially among families with children,” said Coffee Buyer Dave Eldridge. “Most houses lack running water, so families often get their water from polluted rivers and streams that may be infested with microorganisms and parasitic worms.”
He noted that women and children often carry heavy water buckets for several kilometers from their homes. “Using water filters and buckets, families can purify rainwater for drinking and cooking,” he said. “This will produce potable water without the backbreaking labor.”
Crimson Cup’s partner in Honduras distributes the filter buckets and teaches the families how to use them properly. It costs about $25 to purchase and transport each filter bucket to Honduras. Crimson Cup covers all related administrative costs, so 100 percent of the money raised will go directly to purchase and distribution of the filter buckets.
“Our initial program was so successful that some of the independent coffee shops supported through our 7 Steps to Success program have decided to run their own 10 Cents of Change programs,” Ubert said. “By expanding relationships with small-plot coffee farmers and helping their communities thrive, coffee roasters and coffee shop owners are contributing to a sustainable coffee harvest for years to come.”
About Crimson Cup Coffee &Tea
Columbus, Ohio coffee roaster Crimson Cup Coffee &Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 36 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.
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