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These Entrepreneur Brothers Ditched Coffee for Matcha and Built a Multimillion Dollar Drink Brand

From www.entrepreneur.com

Brothers Max and Graham Fortgang say they were caught in the “New York hustle,” drinking three espressos and an energy drink a day just to keep up.

“We found ourselves in a vicious cycle of ups and downs,” Graham says. “We felt like there was this fantasy about your morning cup — that simply wasn’t measuring up to the reality.”

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