For Roasters & Retailers

#MelaninMagic: The black owned coffee brand we are loving


Tumi Khobane is the general manager of Monate Coffee, a 100% black-owned startup that is not only brewing coffee from the finest beans in Africa but making a difference.

What does your role as general manager entail?

I’m involved in many things, from ideation, admin, human resources, policies and procedures to production, purchasing, marketing and business development — no day is the same. Where were you born and raised? I was born in Cape Town and, for the most part, raised there.

What skills do you need to do your job?

I’m still learning, but here are a few vital lessons I have picked up: exercise patience; understand how to creatively solve problems; have the ability to delegate and a hunger to learn; learn to communicate and lead constructively; within the chaos, find a way to organize; remain proactive; and be flexible.

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