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INTRODUCING THE ESSENCE OF COFFEE

The brand new Essence of Coffee at the NAMA Coffee, Tea and Water Show 2018 (CTW) on Nov. 12-14 in New Orleans, delivers state-of-the-art content specifically tailored to help sales professionals, managers, route sales representatives and others who direct the growth of business, be at the cutting edge of today’s coffee experience.

This quintessential 4-module coffee education series will take you on a journey starting with the origin of coffee to roasting, blending and creating the finished product. Learn about the coffee service industry’s evolution and explore new ways of growing sales and enhancing the customer experience.

Coffee Concepts

Monday, Nov. 12, 2018 • 1:00 – 3:00 pm

Start with the origin of coffee from its history through roasting, blending and the finished product.

It’s in the Cup

Tuesday, Nov. 13, 2018 • 9:00 – 11:00 am

Sample of a variety of flavor profiles and blends and continue with an overview of brewing equipment and the experience offered to the customer. Register for Coffee Concepts and It’s in the Cup, being offered for the first time at CTW 2018.

NAMA’s Coffee, Tea and Water Show is the largest event dedicated to the $4.25 billion U.S. coffee services industry. CTW showcases new technologies and industry trends that are impacting business and driving change.
About CTW

About NAMA

Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry.  With more than 1,000 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit NAMA on Facebook, Twitter and LinkedIn.

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