For Roasters & Retailers

PBR Hard Coffee Is Out And Some Say It Tastes Like Yoo-Hoo Or Frappuccino


Let’s face it: If you wake up and say, “PBR me, ASAP,” you’re apt to look a bit like someone who needs some help.

But that might (key word: might) change as soon as today, as Pabst is launching PBR Hard Coffee in some markets, according to Reid Ramsay of Beer Street Journal, who wrote today, “Pabst Brewing Company is stepping beyond their famed Blue Ribbon beer this year. There is currently a boozier version of PBR making its way to markets as you read this, a PBR Whiskey hitting shelves soon (aged just seconds in wood), and now – PBR Hard Coffee.”

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