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Does Café Coffee Day Fit Into Coca-Cola’s Scheme Of Things?

From: qz.com

Can another cuppa, this one in India, help Coca-Cola de-risk itself from its traditional soda business?

Amid a growing shift to healthier drinks, the beverage giant has for a while been diversifying its portfolio beyond carbonated drinks. Ten months after it splurged $5.1 billion (Rs35,000 crore) to acquire UK-based Costa Coffee, the Atlanta-based company is now said to be eyeing a major stake in the Indian retail chain Café Coffee Day (CCD). Neither company has confirmed the talks yet, though.

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