It’s a disturbing question that haunts many shoppers with good intentions: What am I actually accomplishing by buying coffee or chocolate with the Fair Trade label? Does the extra money that I pay actually benefit the people who harvested those beans?
Researchers have been curious, too. They’ve found that, in fact, small farmers in Latin America and Africa do benefit from the minimum price that Fair Trade guarantees and the extra money it delivers to farmer cooperatives. Researchers have documented higher wages, greater participation in community decisions, and even greater gender equity.