For Roasters & Retailers

This Berkeley Man Might Brew The Strongest Coffee In The World. We Tried It.


Phil Broughton was overwhelmed. Order after order landed in his inbox. The good news: His coffee was a sensation. Unfortunately, his technology was not up for the task.

“Two people reached out and said: Don’t take this the wrong way, but your website is s—,” Broughton said.

Those people happened to work in information security, or infosec. They knew there was a ton of interest in their high-strung community for Broughton’s Black Blood of the Earth coffee, and Broughton’s website — in addition to its aesthetic issues — just wasn’t secure enough for their liking. So they worked up a deal: if Broughton sent along some of his coffee, the infosec workers would build out his website.
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