For Roasters & Retailers

We Tried Pabst Blue Ribbon’s New Hard Coffee (So You Don’t Have To)


If you can’t settle between starting your day with a buzz from coffee or beer, first of all, you have a problem, but Pabst Blue Ribbon’s latest offering isn’t here to judge.

The company’s new beverage, Hard Coffee, provides both via 30 milligrams of caffeine and an ABV of 5% per 11-ounce can. By comparison, the average cup of joe provides about 95 milligrams of caffeine on average (and no alcohol, unless you’re going the caffé corretto route), while the usual PBR has a 4.74% ABV.

Released Monday, the drink is currently being offered in a limited number of states, and both Pennsylvania and New Jersey are included on the list. Pabst chose its test areas for the beverage “based on popular coffee markets,” a company spokesperson said.

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