For Roasters & Retailers

Brooklyn Entrepreneur Roasts Coffee By Hand For A Cause


BEDFORD-STUYVESANT, Brooklyn (WABC) — With just one pan, an open fire, and his hand, a Brooklyn entrepreneur is finding success roasting coffee in his backyard.

Birane Seck, an immigrant from Senegal, uses a traditional Senegalese method he learned as a kid for roasting, at times, about 100 pounds of coffee a day for his company, Jeef-Jeel.

“I always loved coffee because I remember when I was a kid, we were waking up in the morning, doing the same process I was doing right now,” he said.

The 36-year-old’s operation is simple: He uses a cinder block as a chair while he shakes the pan filled with coffee beans before grinding them by hand and packaging.

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