For Roasters & Retailers

Rising To The Top — How Nitro Transformed Beer And Coffee


n a recent trip into the Good Beer Hunting archives, I came across a quote that resonated with me. In his article on Brettanomyces Trois, my colleague Evan Rail wrote: “Set your time machine for five years and you’ll find yourself in a vastly different beer world.” As I read that, I thought, “Dammit—we’re exactly the same.”

Because folks, if you set your time machine back five years, you’ll also find yourself in a vastly different coffee world. There were no Blue Bottles in Japan, lactic-acid fermentation wasn’t a thing we’d heard of, and nitro cold brew was just starting to emerge on the market. Now, five years later, you can grab cans of it in your local Target.

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