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Will Coffee Ever Cost $20 Cup? Yes, And Sooner Than You Think


Lucile Toniutti, a molecular coffee breeder with the nonprofit organization World Coffee Research (WCR), wants you to know the cup of single-origin you ordered this morning might not be around tomorrow.

“It’s difficult to talk about sometimes with coffee drinkers, you know,” Toniutti says.

Last year, more coffee was harvested than ever before in history. Traditionally tea-drinking nations, like China and Japan, now also have booming coffee cultures. Some projections indicate global coffee demand could still double by 2050.

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