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With Starbucks Now, The Coffee Chain Tests A Model For The App Era


If you’ve seen one Starbucks(NASDAQ:SBUX), you haven’t seen them all — but you’re close. Like many restaurant chains, the coffee giant only has a few store formats, and they don’t vary that much. There are full-service stores (some with drive-thrus), kiosks, and some express models without seating, usually to be found in dense urban environments.

But times change, and to adapt to them, the chain is trying something a bit different with its first Starbucks Now store, which it recently opened in Beijing.

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