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People Are Willing To Pay Nearly Twice As Much For Plant-Based Milk


Got plant-based milk?

That’s the question driving the alternative milk market. Sales of plant-based varieties have grown 6% over the past year, now comprising 13% of the entire milk category, new data released this week from The Good Food Institute and Plant Based Foods Association show. Sales of cow’s milk, meanwhile, have declined 3%, according to the report.

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