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Starbucks Teams With New Restaurant Tech Platform, Led By Coffee Giant’s Former Chief Digital Officer


Starbucks’ commitment to technology-powered retail solutions took another step forward on Monday as the company announced it is teaming with Brightloom, the restaurant tech company formerly known as Eatsa. And with the deal, the Seattle-based coffee giant is once again working with Adam Brotman, its onetime chief digital officer.

As part of the agreement, Starbucks will share key components of its “digital flywheel” software with Brightloom in return for an equity stake and seat on the San Francisco-based company’s board of directors.

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