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Kraft Heinz Pulls Back On Asset Sales As It Seeks To Fix A Broken Business


After a business review that launched the sale of three Kraft Heinz brands, the beleaguered food giant is going back to the drawing board.

Kraft Heinz had put up for sale its Maxwell House coffee businessBreakstone’s sour cream and cottage cheese and baby food brand Plasmon earlier this year to help pay down debt and refocus its business on brands like its Heinz ketchup, which remains a kitchen staple in pantries globally. After tepid buyer interest and a new CEO, it has put the sale of Breakstone’s and Plasmon on hold, people familiar with the situation tell CNBC.

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