“Uh, why?” I (and probably everyone else) thought.
What’s next, Starbucks brewing light beer, or Miller High Life crafting a spiked iced tea?
It wasn’t the combination of coffee and alcohol that had me skeptical — Kahlúa, a coffee liquor, is terrific. I just have no idea what PBR is doing in the hard coffee business. I’ll never turn down a cheap beer at a dingy dive bar, but cheap beer and coffee just doesn’t seem like a winning combination.