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Tim Hortons Goes Upmarket with Fancy Donuts and Nitro Cold Brew at First Innovation Cafe


Long ago, the donut shop was a simple place. You’d grab a cup of joe and an unhealthy breakfast and get on with your day (and in my head, like 80 percent of the customers were private detectives). Not anymore. Starbucks re-established the baseline for what passes as coffee, and independent donut shops turned a crappy breakfast staple into Instagrammable indulgences. As a result, donut chains have changed too. Dunkin’ dropped “Donut” entirely. Just yesterday, Krispy Kreme unveiled its new store of the future. And today, Tim Hortons has announced that they’re going to be hipper, too: The Canada-based brand is opening its first “innovation cafe.”

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