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These Huge Companies Have Changed Their Names. Did You Notice?


What’s in a name? For the world’s biggest brands, often an update many customers don’t even notice.

Global coffee chains, a sleek car company and the maker of the iPhone are all among hugely successful brands that have tweaked their names over the years in ways big and small.

For all eight companies on this list, the names shrank in the process: They dropped letters and entire words in attempts to broaden public perception about what their companies do.

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