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VG Siddhartha’s Legacy: From 1 Store In 1996 To 2,100 Today, How Coffee King Made CCD A Global Brand


After working for two years with JM Financial Ltd, he returned to Bangalore where his father gave him money to start a business of his choice. Siddhartha bought a stock market card for an amount of Rs 30,000 and a company called Sivan Securities. The company’s name was changed to Way2wealth Securities Ltd in the year 2000. Siddhartha became a full-time investor in the stock market and also owned 10,000 acres of coffee farms by 1985. As the years went by, his wealth doubled with the liberalisation of coffee trading in the 1990s.

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