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Blue Bottle Coffee’s Rise To Stardom


“I’ve only wanted to do two things and that’s play the clarinet and be in coffee,” said James Freeman, Blue Bottle’s founder.
Freeman was trying to make it for nearly 8 years as a classical musician, playing with regional orchestras throughout California. Eventually he shifted his focus to roasting coffee, an unlikely hobby, but one that offered contentment.
“In my career as a clarinetist there were moments of satisfaction. But they tended to be few and far between. I was very unhappy, very miserable. I could not be in music another moment. So that kind of misery I think can be a very motivating influence,” he explained.
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