“I’ve only wanted to do two things and that’s play the clarinet and be in coffee,” said James Freeman, Blue Bottle’s founder.
Freeman was trying to make it for nearly 8 years as a classical musician, playing with regional orchestras throughout California. Eventually he shifted his focus to roasting coffee, an unlikely hobby, but one that offered contentment.
“In my career as a clarinetist there were moments of satisfaction. But they tended to be few and far between. I was very unhappy, very miserable. I could not be in music another moment. So that kind of misery I think can be a very motivating influence,” he explained.