For Roasters & Retailers

The Tylers: Cherry River Roasting


She was tagging along behind her grandpa on his North Carolina farm, picking potato bugs out of the furrowed rows. He was hanging out with inner-city immigrants at his mom’s drop-in daycare in Minnesota. Never could these two children have imagined one day they would be living in the remote mountains of West Virginia — much less importing coffee beans from Africa and Central America and roasting them for a living.

Nikki and Jake Tyler, owners of Cherry River Roasting in Richwood, are young — 26 and 24 respectively. On a recent afternoon at their small Main Street shop, Nikki wears a blue running top and Jake a yellow T-shirt that says “Live Simply.”

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