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Walmart Edges Into Whole Foods Territory With Premium Coffee Brand


Walmart Inc. is ramping up a battle with Inc. and its grocery arm Whole Foods as it starts to sell a new line of organic coffee made by a roaster in Colorado.


Mash-Up Coffee, produced by Boyer’s Coffee, will be offered exclusively at more than 1,200 Walmart stores or on the Mash-Up website. The coffee sells for about $7 a bag — roughly the same price as Starbucks sold at Walmart, which is typically at the high-end of coffee at the retailer.

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