For Roasters & Retailers

By God, PBR Hard Coffee Might Actually Serve A Purpose


When Pabst Blue Ribbon launched a whiskey, people raised their eyebrows. When it launched a 5% ABV hard coffee, people rolled those eyes. But then word began trickling in from the five states—Pennsylvania, Maine, New Jersey, Florida and Georgia—in which the PBR hard coffee was sold. People say it’s kinda good?

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