For Roasters & Retailers

Busch Parodies Vintage Coffee Ads For Return Of ‘Latte’ Brew

From: marketingdive.com

Busch’s latest campaign uses several tactics that are popular with marketers, such as ’80s and ’90s nostalgia, parodies and limited-edition packaging. As a well-known beer, Busch’s marketing goals aren’t centered around boosting brand recognition, but around ways to deepen connections to its fans. Beer drinking’s decline is a key driver of this strategy. In a 2017 study by the Beer Institute, alcohol drinkers selected beer 49.7% of the time in 2017, compared to 60.8% in the mid-1990s.

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