For Roasters & Retailers

Busch Parodies Vintage Coffee Ads For Return Of ‘Latte’ Brew


Busch’s latest campaign uses several tactics that are popular with marketers, such as ’80s and ’90s nostalgia, parodies and limited-edition packaging. As a well-known beer, Busch’s marketing goals aren’t centered around boosting brand recognition, but around ways to deepen connections to its fans. Beer drinking’s decline is a key driver of this strategy. In a 2017 study by the Beer Institute, alcohol drinkers selected beer 49.7% of the time in 2017, compared to 60.8% in the mid-1990s.

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