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Shaquille O’Neal Invests In FORTO Coffee—After Saying Passing On Starbucks Is His ‘Biggest Mistake’


Retired professional basketball player Shaquille O’Neal may be kicking himself over a missed opportunity to invest in Starbucks, but he’s not letting another coffee-related investment opportunity pass him by.

In June, O’Neal became an investor in Dyla Brands, which makes FORTO coffee shots, according to BevNET. O’Neal also signed on as the face of a $20 million media campaign for the coffee shot product. The size of his investment has not been disclosed.

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