Steven Yamamoto and Keolalani Oka come from coffee. Friends since kindergarten, they both grew up on small family coffee farms in Kona and can trace their heritage back to relatives who migrated from Japan in the late 1800s to work on Kona’s early coffee plantations.
After returning from college, Steven and Keola discovered the CBB, or coffee berry borer, destroying Kona Coffee crops and costing farmers a fortune. Their new business venture — Rub Me Dirty — is a line of 100% Kona Coffee meat rubs that aims to help small farms battle the CBB. Rub Me Dirty is set to launch on Sept. 1.