For Roasters & Retailers

The Trendiest New Coffee Drink Isn’t Actually Coffee at All


Let’s be honest: the market is *drowning* in cool-but-confusing functional beverages right now. Between cold brewalkaline waterkombuchadrinking vinegarssparkling watermatchayerba mate, and more, my head is spinning. Like, I’ll take tap. And we haven’t even touched cocktails, beer, or wine yet.

Just kidding! Give us all the delicious drinks. And if they have caffeine, even better.

Which brings us to our favorite new beverage on the block, cascara. You may have seen it on the menu at your local bougie coffee shop or heard your foodie friend raving about its sweet tea-like taste.

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