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James Hoffmann Wants You To Microwave Your Coffee

From: sprudge.com

James Hoffmann is the 2007 World Barista Champion and co-founder of London’s Square Mile Coffee Roasters. He is also the owner of a rather popular coffee-based YouTube channel (he’s closing in on 90,000 subscribers), where he offers tips, tricks, and reviews for those looking to increase their coffee knowledge. Hoffmann is a big name in the industry, and when he says you should be doing something to improve your brew, people listen. But in his latest video, Hoffmann suggests you microwave your coffee beans, and we’re like whaaaaaaaaaaat?

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