From: orlandosentinel.com
“When a customer walks in and asks us for a macchiato, we generally ask them where they usually order it,” says Jackie Moore, co-owner of Austin’s Coffee in Winter Park.
There is a fine line, you see, between educating and alienating.
When Starbucks began serving the latte macchiato about three years ago, it created a quandary of sorts for baristas in that the massive chain is so prevalent, its menu becomes the knowledge foundation for many a coffee drinker.
Before 2016, latte macchiatos simply weren’t a thing.
