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Unreal Coffee: Starbucks Is So Popular It’s Turning Baristas Into Forensic Detectives


“When a customer walks in and asks us for a macchiato, we generally ask them where they usually order it,” says Jackie Moore, co-owner of Austin’s Coffee in Winter Park.

There is a fine line, you see, between educating and alienating.

When Starbucks began serving the latte macchiato about three years ago, it created a quandary of sorts for baristas in that the massive chain is so prevalent, its menu becomes the knowledge foundation for many a coffee drinker.

Before 2016, latte macchiatos simply weren’t a thing.

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