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Facebook Has Coffee Shops Now. It’s Only The Beginning Of The Branded City Of The Future


After facing years of privacy scandals, Facebook has announced plans to open a series of five “Facebook Cafes” across the U.K. by early September. There, you will be able to get a privacy checkup along with a free coffee, according to the Evening Standard. (I’ve reached out to Facebook for more details and will update this story if I hear back.)

The plan has been called a PR stunt, and it may be. But in the context of tech companies building a presence in cities, Facebook is late to the party. Pop-up stores, brand activations, and retail locations that also offer free events and other public-facing amenities have become a key component of  business playbooks in recent years, in part thanks to a glut of commercial real estate left behind by the retail apocalypse.
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