Coffee from Vietnam has been sold in the United States for a long time, but ask any connoisseur and they will probably be unable to tell you where to find it, despite the fact that Vietnam is the second largest producer of coffee beans in the world after Brazil. So in the third wave movement of coffee, which prioritizes transparency from bean to cup, why does no one know that this is the source of so much of America’s coffee?
This is the question that drove Sahra Nguyen, founder of Nguyen Coffee Supply, to research where all these beans were ending up. “It does get imported here, but not as a fresh coffee bean,” Nguyen discovered. Instead, Vietnamese beans end up as supermarket coffee and instant coffee, “so once it starts hitting the shelves, no one knows it’s Vietnamese coffee.”