In the recently concluded World Food Expo Manila, Henry and Sons president and CEO Michael Harris Conlin launched croptomarket.com, a digital transparency platform that displays a detailed information of coffee from the farmers to the retail market. On August 9, 2019, he had a presentation in the forum titled A Taste of the Cordillera.
Conlin explained how customers can access the transparency report on every can of coffee purchased from Henry and Sons. By scanning the QR code on the can, the website will appear on the screen that shows information about the farmer where the coffee cherries were purchased and the process of roasting and manufacturing of the coffee beans until it reaches its target consumers. It also reveals the breakdown of cost of the product from crop to market.