For Roasters & Retailers

Yes, Pumpkin Spice Season Is Creeping Earlier Every Year — And This Chart Proves It



With more than a month to go before the autumnal equinox, and 100 million Americans seeing temperatures sizzle above 100 degrees this week … Dunkin’ Donuts dropped its fall menu on Wednesday. It features a cinnamon sugar pumpkin signature latte, and an apple cider doughnut.

And Starbucks SBUX, -0.12%   — credited with birthing the pumpkin spice craze ever since people began going out of their gourds over its signature latte in 2003 — is hot on Dunkin’sDNKN, +0.30%  heels. The Seattle coffee giant confirmed this week that the rumors are true: the PSL will be available next Tuesday, Aug. 27 — which is the earliest that it has ever been officially released (not counting exclusive early access for rewards members in years past, which has been as early as Aug. 26.)

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