Caribou Coffee is launching a new type of store that only has drive-through and walk-up windows.
The tiny-store format, called Caribou Cabins, is aimed at on-the-go customers, or those who don’t mind sitting outside. The move is an attempt to stay relevant in the steep — and fast-moving — competition for America’s morning cup of coffee.
“As the coffee-shop experience has evolved, speed and convenience have become really key,” said Kayleen Tecker, Caribou’s marketing and communications manager. “Whether making your coffee at home or getting it in a store, there are more and more options to get your morning coffee than ever before.”