Ethical coffee consumption has become a hot topic in recent years.
As the industry’s Third Wave peaks, artisanal coffee drinkers and brewers alike are grappling with tilting the scale of their java’s supply chain. Concerns such as sustainability, transparent sourcing, as well as fair compensation for coffee growers are at the forefront. Enter Propina: a new social platform founded by a former hedge fund manager-turned-coffee entrepreneur, which promises to compensate coffee farmers directly.
“Right now the system is completely warped in the favor of Nespresso and Illy and the large roasters,” Crawford Hawkins, founder of Propina’s parent company Grupo Crawford, told Reuters. “This is probably the perfect environment for them to be doing business and yet they’re doing the bare minimum to say they care about farmers.”